Panel Discussion

About the Panellists

Chris Bor, HP, Channel DaaS Sales Manager
Promoted to this newly created role in December 2017, Chris is the DaaS specialist for the commercial channel business in Australia.

He is responsible for partner engagement and evangelizing a new IT consumption model based on the HP DaaS offer, which delivers the right devices for the job, predictive analytics, managed services and flexibility.

Throughout a long-term career with HP and other Global IT vendors, Chris has held various roles in education and training, business development, sales, and product management. More recently he has focused on services and his experience in Enterprise and Channel alike sees him recognized as a respected authority in this space. Always energetic, he has tremendous passion for this topic and a knack for demystifying concepts into customer centric business outcomes.

Amid increased technology spending across Australia, buying patterns are shifting to reflect a new form of customer consumption.
The rise of subscription-based purchasing is redefining the sales process for partners, through monthly billing, on-demand payments and flexible contracts.

To respond, the channel must transition from a CAPEX mindset to an OPEX-focused approach.

Step forward technology-as-a-service, allowing partners to offer packaged solutions spanning hardware, software, licensing, managed services and cloud subscriptions, through flexible consumption plans.

Synnex Alliance, in association with ARN, HP and Microsoft will outline how partners can;

• Differentiate through TaaS in a crowded marketplace
• Build a business on recurring revenue
• Transition customers from CAPEX to OPEX billing
• Leverage a wide tech portfolio to drive customer value
• Capitalise on the emerging TaaS opportunities in Australia