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ARN Interactive Session with Google & Microsoft moderated by James Henderson, Editorial Director, IDG

Frequently overused but seldom delivered upon, the notion of value in the channel continues to lack definition. In a market overflowing with new and emerging technologies, Australian customers are chasing innovation at breakneck pace.

Irrespective of size or sector, end-user differentiation remains key as competition continues to increase. Within the supply chain, value spans the customer, the partner and the channel, each forming a crucial component of the overall solution.

Synnex Alliance, in association with ARN, Google and Microsoft, will start with the end-user and work back to define the notion of value, outlining the lucrative partner opportunities ahead in 2018.