Join us at

Synnex Alliance
2025

Integrate. Innovate. Inspire.

Synnex Alliance is back, and promises to be the event not to be missed, for IT partners to build new pipelines, accelerate growth, and drive profitable business.

Join us at Synnex Alliance 2025, where channel partners, business leaders, and vendors in the IT industry converge to connect and create strategic business opportunities.

“Integrate, Innovate, Inspire”  brings together renowned industry leaders offering expert insights and analysis on the latest market trends, business strategies, and technological advancements.

Alliance 2025 aims to foster meaningful networking, offer industry insights, and showcase the latest products in an ever-expanding channel environment. Key growth areas such as Artificial Intelligence, Cybersecurity, Cloud, Modern Workplace solutions, Education, and more will be the focus of Alliance 2025.

With over 1,600 channel partners attending across four cities, this premier event is designed to provide education, resources, and thought leadership, enabling attendees to build new pipelines and foster profitable, sustainable business growth.

Dates and Venues

Perth

Thursday, 3 April

BelleVue Ballroom 1, PCEC

Exhibition: 6:00 PM – 9:00 PM

Brisbane

Thursday, 1 May

Mezzanine M3&4, BCEC

Exhibition: 6:00 PM – 9:00 PM

Sydney

Thursday, 8 May

The Gallery, ICC Sydney

Secure Cloud Strategy Briefing: 3:00 PM – 4:00 PM
Pre-panel Cocktails: 4:00 PM – 4:30 PM
Panel Discussion: 4:30 PM – 5:30 PM
Exhibition: 6:00 PM – 9:00 PM

Melbourne

Wednesday, 4 June

Grand Hall, Centrepiece at Melbourne Park

Secure Cloud Strategy Briefing: 3:00 PM – 4:00 PM
Pre-panel Cocktails: 4:00 PM – 4:30 PM
Panel Discussion: 4:30 PM – 5:30 PM
Exhibition: 6:00 PM – 9:00 PM

Pre-Panel Cocktails
4:00 pm - 4:30 pm

Panel Discussion
4:30 pm - 5:30 pm

Exhibition
6:00 pm - 9:00 pm

Agenda

Sydney and Melbourne

3:00 pm 4:00 pm

Secure Cloud Briefing 

Robert Crane
Principal, CIAOPS

4:00 pm  4:30 pm

Pre-panel Canapes & Drinks 

4:30 pm  5:30 pm

Business Insights, Panel Discussion

Moderated by Michael Barnes
Principal Analyst, CxO Advisory, TRA

Unlocking growth: How emerging tech trends are shaping business priorities for IT partners

Panellists: HP | Microsoft

6:00 pm 9:00 pm

Exhibition opens

Canapes and drinks served

6:30 pm  6:45 pm

Building a safer digital world for businesses and their customers.

Dean Williams
Senior Systems Engineer APAC, Avast Business

Microsoft CSP Device Management: Efficiently manage and secure your devices with the latest tools and best practices using Microsoft Intune.

Robert Crane
Director, CIAOPS

6:50 pm 7:05 pm

Lock Down M365, Unlock MSP Profits: Acronis Cybersecurity at Work 

Kelly Johnson
GM, ANZ, Acronis

7:00 pm 7:15 pm

Windows 10 EOS: Find out which Surface models are supported, why upgrading to Windows 11 matters, and the risks of staying on Windows 10.

Curtis Hughes
Microsoft Surface Specialist, Synnex

7:10 pm  7:25 pm

Cyber Defense Demystified: EDR, MDR, and XDR Explained

Matt Caffrey
Senior Solutions Architect, Barracuda

7:20 pm 7:35 pm

Partner Opportunities with Copilot Studio: Create AI agents without coding to boost productivity and streamline tasks. Learn how Copilot Studio unlocks new opportunities.

Robert Crane
Director, CIAOPS

7:30 pm 7:45 pm

Sydney

Rewst

Melbourne

One Equation Changing How Businesses Think About eSign & PDFs: Legacy solutions are costly and inefficient. Learn how Nitro helps you win with a smarter, more cost-effective alternative – unlocking new revenue and better customer solutions.

Michael Helder
VP APAC, Nitro

7:40 pm 7:55 pm

Windows 10 EOS: Find out which Surface models are supported, why upgrading to Windows 11 matters, and the risks of staying on Windows 10.

Curtis Hughes
Microsoft Surface Specialist, Synnex

7:50 pm 8:05 pm

Melbourne

Not Your Grandpa’s SEG: Email Security That Doesn’t Suck – Email threats are evolving, and legacy SEGs aren’t keeping up. Stay ahead, eliminate post-breach firefighting, and turn email security into a profit driver.

Hannah Mayersbeth
Sales Director, MSP & Alliances, IRONSCALES

Brian Thomas
VP, Global MSP Sales, IRONSCALES

8:10 pm 8: 25 pm

Market Segmentation powered by Jamf: Intro to Jamf for Mac, Mobile, K-12, and SMB

Nader Asrawe
Channel Manager, Jamf

9:00 pm

Exhibition closes

Features

Sydney and Melbourne

Secure Cloud Strategy

Briefing

Robert Crane
Principal, CIAOPS

A one-hour session exploring the Australian Government’s Secure Cloud Framework and the security best practices essential for cloud environments.

This briefing will cover key framework components and demonstrate how Microsoft Sentinel and Copilot enhance security operations and automation through a live demo.

Who Should Attend:

Microsoft CSP partners looking to deepen their expertise in secure cloud solutions, stay informed on government frameworks, and help clients achieve security and compliance while adopting cloud technologies.

Unlocking Growth: How Emerging Tech Trends Are Shaping Business Priorities for IT Partners

Panel

Discussion

Moderated by Michael Barnes
Principal Analyst
CxO Advisory, TRA

AI in Action: Industry Insights and Partner Opportunities

AI is a top priority for Australian organisations, but not all opportunities are created equal. While many AI initiatives are still in early stages, understanding real-world applications is key. This panel will explore how AI adoption varies by industry and business size, its impact on tech investments, and how partners can tap into emerging opportunities.

This panel at Alliance 2025 provide actionable insights into AI adoption trends, helping partners identify industry-specific opportunities and navigate the evolving AI landscape

Key discussion points:

  • Business priorities for AI spending in IT budgets, including cloud, security, and infrastructure.
  • Outlining partner priorities and strategic objectives for the next 6-12 months
  • Barriers to full production and how partners can help accelerate adoption.
  • Demonstrating practical applications and opportunities within each market segment across enterprise, mid-market, and SMBs.

Agenda

Research Overview

Business Insights

15 mins

Business Insights outlines the strategic priorities of channel / ecosystem partner organisations, deep-diving into the key factors linked to ongoing corporate success – financials, sales, marketing, products, services, growth plans etc. In highlighting emerging opportunities and debilitating challenges, Business Insights delivers critical information to fuel intelligent decision making.

Panel Overview

Embracing Ecosystems

40 mins

  • Detailing emerging ecosystem opportunities for partners to maximise
  • Demonstrating benefits of building advanced solutions via ecosystem partners
  • Explaining role of ecosystems in driving market growth
  • Highlighting vendor value proposition / role of distribution in driving ecosystem success

Q & A

5 mins

About Michael Barnes

Michael is a globally recognised speaker and analyst with 25+ years of experience helping APAC leaders drive digital transformation, sustainability, and competitive advantage.

Previously, he was VP and Research Director at Forrester, leading research on digital strategy, customer experience, and sustainability. He has also held leadership roles at Gartner, Meta Group, and Hurwitz Group, advising enterprises on technology and market trends.

Keynote

Sessions

Avast

18:30

Dean Williams

Senior Systems Engineer,  APAC
Building a safer digital world for businesses and their customers.

Many SMBs struggle to keep up with cyber threats due to limited resources and expertise. That’s why Avast Business provides the tools and support needed to stay secure. With a strong commitment to SMBs, Avast Business delivers leading protection in a solution designed for fast deployment and ease of use, allowing customers and partners to focus on what they do best.

CIAOPS

18:30

Robert Crane

Director
Microsoft CSP Device Management

Learn how to efficiently manage and secure your devices with the latest tools and best practices using Microsoft Intune.

Acronis

18:50

Kelly Johnson

General Manager, ANZ
Lock Down M365, Unlock MSP Profits

Acronis Cybersecurity at Work.

Synnex

19:00 and 19:40

Curtis Hughes

Microsoft Surface Specialist
Windows 10 EOS

Find out which Surface models are supported, why upgrading to Windows 11 matters, and the risks of staying on Windows 10.

Barracuda

19:10

Matt Caffrey

Senior Solutions Architect
Cyber Defense Demystified: EDR, MDR, and XDR Explained.

Cyber threats are always evolving. Discover how EDR, MDR, and XDR can enhance your defenses. This session breaks down these security solutions, comparing their capabilities and how they deliver strong threat detection and response.

CIAOPS

19:20

Robert Crane

Director
Partner Opportunities with Copilot Studio

Create AI agents without coding to boost productivity and streamline tasks. Learn how Copilot Studio unlocks new opportunities.

Rewst

19:30

Sydney

[

Nitro

19:30

Melbourne

Micheal Helder

Vice President,  APAC Sales
One Equation Changing How Businesses Think About eSign & PDFs

Legacy solutions are costly and inefficient. Learn how Nitro helps you win with a smarter, more cost-effective alternative – unlocking new revenue and better customer solutions.

IRONSCALES

19:50

[
Melbourne

Hannah Mayersbeth | Brian Thomas

Sales Director, MSP & Alliance | Vice President, Global MSP Sales
Not Your Grandpa’s SEG: Email Security That Doesn’t Suck.

Email security in 2025: still messy, still a hacker’s playground, and still a constant challenge for MSPs. But here’s the good news – you can turn it this from a cost sink into a profit centre. In this session, IRONSCALES breaks down why email attacks are thriving, how MSPs can boost efficiency, and why legacy SEGs aren’t built for you or your SMB customers. More importantly, they’ll show you how to stop threats before they happen—no post-breach firefighting required.

Jamf

20:10

Nader Asrawe

Channel Manager
Market Segmentation powered by Jamf.

Introduction to Jamf for Mac, Mobile, K-12, and SMB

Cloud

Hub

Cloud

Hub

Unlock new opportunities and take your cloud business to the next level.

Visit the Cloud Hub to connect with leading cloud providers and explore strategies to build a scalable, recurring revenue stream. Discover how to create customised solutions that enhance your existing offerings while ensuring security, compliance, and efficiency in an evolving digital landscape.

Learn how to seamlessly manage cloud software, services, and security with our fully integrated all-in-one cloud dashboard and management console—giving you the tools to stay ahead in today’s competitive cloud market.

Join the Cloud keynote sessions at the Cloud Hub

Sponsors