Join us at
Synnex Alliance
2025
Integrate. Innovate. Inspire.
Synnex Alliance is back, and promises to be the event not to be missed, for IT partners to build new pipelines, accelerate growth, and drive profitable business.
Join us at Synnex Alliance 2025, where channel partners, business leaders, and vendors in the IT industry converge to connect and create strategic business opportunities.
“Integrate, Innovate, Inspire” brings together renowned industry leaders offering expert insights and analysis on the latest market trends, business strategies, and technological advancements.
Alliance 2025 aims to foster meaningful networking, offer industry insights, and showcase the latest products in an ever-expanding channel environment. Key growth areas such as Artificial Intelligence, Cybersecurity, Cloud, Modern Workplace solutions, Education, and more will be the focus of Alliance 2025.
With over 1,600 channel partners attending across four cities, this premier event is designed to provide education, resources, and thought leadership, enabling attendees to build new pipelines and foster profitable, sustainable business growth.
Dates and Venues
Pre-Panel Cocktails
4:00 pm - 4:30 pm
Panel Discussion
4:30 pm - 5:30 pm
Exhibition
6:00 pm - 9:00 pm
Agenda
Sydney and Melbourne
3:00 pm – 4:00 pm
Secure Cloud Briefing
Robert Crane
Principal, CIAOPS
4:00 pm – 4:30 pm
Pre-panel Canapes & Drinks
4:30 pm – 5:30 pm
Business Insights, Panel Discussion
Moderated by Michael Barnes
Principal Analyst, CxO Advisory, TRA
Unlocking growth: How emerging tech trends are shaping business priorities for IT partners
Panellists: HP | Microsoft
6:00 pm – 9:00 pm
Exhibition opens
Canapes and drinks served
6:30 pm – 6:45 pm
Building a safer digital world for businesses and their customers.
Dean Williams
Senior Systems Engineer APAC, Avast Business
Microsoft CSP Device Management: Efficiently manage and secure your devices with the latest tools and best practices using Microsoft Intune.
Robert Crane
Director, CIAOPS
6:50 pm – 7:05 pm
Lock Down M365, Unlock MSP Profits: Acronis Cybersecurity at Work
Kelly Johnson
GM, ANZ, Acronis
7:00 pm – 7:15 pm
Windows 10 EOS: Find out which Surface models are supported, why upgrading to Windows 11 matters, and the risks of staying on Windows 10.
Curtis Hughes
Microsoft Surface Specialist, Synnex
7:10 pm – 7:25 pm
Cyber Defense Demystified: EDR, MDR, and XDR Explained
Matt Caffrey
Senior Solutions Architect, Barracuda
7:20 pm – 7:35 pm
Partner Opportunities with Copilot Studio: Create AI agents without coding to boost productivity and streamline tasks. Learn how Copilot Studio unlocks new opportunities.
Robert Crane
Director, CIAOPS
7:30 pm – 7:45 pm
Sydney
Rewst
Melbourne
One Equation Changing How Businesses Think About eSign & PDFs: Legacy solutions are costly and inefficient. Learn how Nitro helps you win with a smarter, more cost-effective alternative – unlocking new revenue and better customer solutions.
Michael Helder
VP APAC, Nitro
7:40 pm – 7:55 pm
Windows 10 EOS: Find out which Surface models are supported, why upgrading to Windows 11 matters, and the risks of staying on Windows 10.
Curtis Hughes
Microsoft Surface Specialist, Synnex
7:50 pm – 8:05 pm
Melbourne
Not Your Grandpa’s SEG: Email Security That Doesn’t Suck – Email threats are evolving, and legacy SEGs aren’t keeping up. Stay ahead, eliminate post-breach firefighting, and turn email security into a profit driver.
Hannah Mayersbeth
Sales Director, MSP & Alliances, IRONSCALES
Brian Thomas
VP, Global MSP Sales, IRONSCALES
8:10 pm – 8: 25 pm
Market Segmentation powered by Jamf: Intro to Jamf for Mac, Mobile, K-12, and SMB
Nader Asrawe
Channel Manager, Jamf
9:00 pm
Exhibition closes
Features
Sydney and Melbourne
Secure Cloud Strategy
Briefing
Robert Crane
Principal, CIAOPS
A one-hour session exploring the Australian Government’s Secure Cloud Framework and the security best practices essential for cloud environments.
This briefing will cover key framework components and demonstrate how Microsoft Sentinel and Copilot enhance security operations and automation through a live demo.
Who Should Attend:
Microsoft CSP partners looking to deepen their expertise in secure cloud solutions, stay informed on government frameworks, and help clients achieve security and compliance while adopting cloud technologies.
Unlocking Growth: How Emerging Tech Trends Are Shaping Business Priorities for IT Partners
Panel
Discussion
Moderated by Michael Barnes
Principal Analyst
CxO Advisory, TRA
AI in Action: Industry Insights and Partner Opportunities
AI is a top priority for Australian organisations, but not all opportunities are created equal. While many AI initiatives are still in early stages, understanding real-world applications is key. This panel will explore how AI adoption varies by industry and business size, its impact on tech investments, and how partners can tap into emerging opportunities.
This panel at Alliance 2025 provide actionable insights into AI adoption trends, helping partners identify industry-specific opportunities and navigate the evolving AI landscape
Key discussion points:
- Business priorities for AI spending in IT budgets, including cloud, security, and infrastructure.
- Outlining partner priorities and strategic objectives for the next 6-12 months
- Barriers to full production and how partners can help accelerate adoption.
- Demonstrating practical applications and opportunities within each market segment across enterprise, mid-market, and SMBs.
Agenda
Research Overview
Business Insights
15 mins
Business Insights outlines the strategic priorities of channel / ecosystem partner organisations, deep-diving into the key factors linked to ongoing corporate success – financials, sales, marketing, products, services, growth plans etc. In highlighting emerging opportunities and debilitating challenges, Business Insights delivers critical information to fuel intelligent decision making.
Panel Overview
Embracing Ecosystems
40 mins
- Detailing emerging ecosystem opportunities for partners to maximise
- Demonstrating benefits of building advanced solutions via ecosystem partners
- Explaining role of ecosystems in driving market growth
- Highlighting vendor value proposition / role of distribution in driving ecosystem success
Q & A
5 mins
About Michael Barnes
Michael is a globally recognised speaker and analyst with 25+ years of experience helping APAC leaders drive digital transformation, sustainability, and competitive advantage.
Previously, he was VP and Research Director at Forrester, leading research on digital strategy, customer experience, and sustainability. He has also held leadership roles at Gartner, Meta Group, and Hurwitz Group, advising enterprises on technology and market trends.
Keynote
Sessions
Avast
18:30
Dean Williams
Senior Systems Engineer, APAC
Building a safer digital world for businesses and their customers.
Many SMBs struggle to keep up with cyber threats due to limited resources and expertise. That’s why Avast Business provides the tools and support needed to stay secure. With a strong commitment to SMBs, Avast Business delivers leading protection in a solution designed for fast deployment and ease of use, allowing customers and partners to focus on what they do best.
CIAOPS
18:30
Robert Crane
Director
Microsoft CSP Device Management
Learn how to efficiently manage and secure your devices with the latest tools and best practices using Microsoft Intune.
Acronis
18:50
Kelly Johnson
General Manager, ANZ
Lock Down M365, Unlock MSP Profits
Acronis Cybersecurity at Work.
Synnex
19:00 and 19:40
Curtis Hughes
Microsoft Surface Specialist
Windows 10 EOS
Find out which Surface models are supported, why upgrading to Windows 11 matters, and the risks of staying on Windows 10.
Barracuda
19:10
Matt Caffrey
Senior Solutions Architect
Cyber Defense Demystified: EDR, MDR, and XDR Explained.
Cyber threats are always evolving. Discover how EDR, MDR, and XDR can enhance your defenses. This session breaks down these security solutions, comparing their capabilities and how they deliver strong threat detection and response.
CIAOPS
19:20
Robert Crane
Director
Partner Opportunities with Copilot Studio
Create AI agents without coding to boost productivity and streamline tasks. Learn how Copilot Studio unlocks new opportunities.
Rewst
19:30
Sydney
Nitro
19:30
Melbourne
Micheal Helder
Vice President, APAC Sales
One Equation Changing How Businesses Think About eSign & PDFs
Legacy solutions are costly and inefficient. Learn how Nitro helps you win with a smarter, more cost-effective alternative – unlocking new revenue and better customer solutions.
IRONSCALES
19:50
Melbourne
Hannah Mayersbeth | Brian Thomas
Sales Director, MSP & Alliance | Vice President, Global MSP Sales
Not Your Grandpa’s SEG: Email Security That Doesn’t Suck.
Email security in 2025: still messy, still a hacker’s playground, and still a constant challenge for MSPs. But here’s the good news – you can turn it this from a cost sink into a profit centre. In this session, IRONSCALES breaks down why email attacks are thriving, how MSPs can boost efficiency, and why legacy SEGs aren’t built for you or your SMB customers. More importantly, they’ll show you how to stop threats before they happen—no post-breach firefighting required.
Jamf
20:10
Nader Asrawe
Channel Manager
Market Segmentation powered by Jamf.
Introduction to Jamf for Mac, Mobile, K-12, and SMB
Cloud
Hub
Cloud
Hub
Unlock new opportunities and take your cloud business to the next level.
Visit the Cloud Hub to connect with leading cloud providers and explore strategies to build a scalable, recurring revenue stream. Discover how to create customised solutions that enhance your existing offerings while ensuring security, compliance, and efficiency in an evolving digital landscape.
Learn how to seamlessly manage cloud software, services, and security with our fully integrated all-in-one cloud dashboard and management console—giving you the tools to stay ahead in today’s competitive cloud market.
Sponsors
