Join us at
Synnex Alliance
2025
Integrate. Innovate. Inspire.
Synnex Alliance is back, and promises to be the event not to be missed, for IT partners to build new pipelines, accelerate growth, and drive profitable business.
Join us at Synnex Alliance 2025, where channel partners, business leaders, and vendors in the IT industry converge to connect and create strategic business opportunities.
“Integrate, Innovate, Inspire” brings together renowned industry leaders offering expert insights and analysis on the latest market trends, business strategies, and technological advancements.
Alliance 2025 aims to foster meaningful networking, offer industry insights, and showcase the latest products in an ever-expanding channel environment. Key growth areas such as Artificial Intelligence, Cybersecurity, Cloud, Modern Workplace solutions, Education, and more will be the focus of Alliance 2025.
With over 1,600 channel partners attending across four cities, this premier event is designed to provide education, resources, and thought leadership, enabling attendees to build new pipelines and foster profitable, sustainable business growth.
Dates and Venues
Pre-Panel Cocktails
4:00 pm - 4:30 pm
Panel Discussion
4:30 pm - 5:30 pm
Exhibition
6:00 pm - 9:00 pm
Agenda
Sydney and Melbourne
3:00 pm – 4:00 pm
Secure Cloud Briefing
Moderated by Robert Crane
Principal, CIO
4:00 pm – 4:30 pm
Pre-panel Canapes & Drinks
4:30 pm – 5:30 pm
Auditorium Level 3
Business Insights, Panel Discussion
Moderated by Michael Barnes
Principal Analyst, CxO Advisory, TRA
Unlocking growth: How emerging tech trends are shaping business priorities for IT partners
Panellists: HP | Microsoft
6:00 pm – 9:00 pm
Exhibition opens
Canapes and drinks served
6:30 pm – 6:45 pm
Avast
Microsoft CSP Device Management
6:50 pm – 7:05 pm
Lock Down M365, Unlock MSP Profits: Acronis Cybersecurity at Work
Kelly Johnson
GM, ANZ, Acronis
7:00 pm – 7:15 pm
Windows 10 EOS: Find out which Surface models are supported, why upgrading to Windows 11 matters, and the risks of staying on Windows 10.
Curtis Hughes
Microsoft Surface Specialist, Synnex
7:10 pm – 7:25 pm
Cyber Defense Demystified: EDR, MDR, and XDR Explained
Matt Caffrey
Senior Solutions Architect, Barracuda
7:20 pm – 7:35 pm
Microsoft CSP Copilot
7:30 pm – 7:45 pm
Sydney
Rewst
Melbourne
One Equation Changing How Businesses Think About eSign & PDFs
Michael Helder
VP APAC, Nitro
7:40 pm – 7:55 pm
Windows 10 EOS: Find out which Surface models are supported, why upgrading to Windows 11 matters, and the risks of staying on Windows 10.
Curtis Hughes
Microsoft Surface Specialist, Synnex
7:50 pm – 8:05 pm
Market Segmentation – Powered by Jamf
Nader Asrawe
Channel Manager, Jamf
9:00 pm
Exhibition closes
Features
Sydney and Melbourne
Secure Cloud Strategy
Briefing
Led by Robert Crane
Principal, CIA
A one-hour session exploring the Australian Government’s Secure Cloud Framework and the security best practices essential for cloud environments.
This briefing will cover key framework components and demonstrate how Microsoft Sentinel and Copilot enhance security operations and automation through a live demo.
Who Should Attend:
Microsoft CSP partners looking to deepen their expertise in secure cloud solutions, stay informed on government frameworks, and help clients achieve security and compliance while adopting cloud technologies.
Unlocking Growth: How Emerging Tech Trends Are Shaping Business Priorities for IT Partners
Panel
Discussion
Moderated by Michael Barnes
Principal Analyst
CxO Advisory, TRA
AI in Action: Industry Insights and Partner Opportunities
AI is a top priority for Australian organisations, but not all opportunities are created equal. While many AI initiatives are still in early stages, understanding real-world applications is key. This panel will explore how AI adoption varies by industry and business size, its impact on tech investments, and how partners can tap into emerging opportunities.
This panel at Alliance 2025 provide actionable insights into AI adoption trends, helping partners identify industry-specific opportunities and navigate the evolving AI landscape
Key discussion points:
- Business priorities for AI spending in IT budgets, including cloud, security, and infrastructure.
- Outlining partner priorities and strategic objectives for the next 6-12 months
- Barriers to full production and how partners can help accelerate adoption.
- Demonstrating practical applications and opportunities within each market segment across enterprise, mid-market, and SMBs.
Agenda
Research Overview
Business Insights
15 mins
Business Insights outlines the strategic priorities of channel / ecosystem partner organisations, deep-diving into the key factors linked to ongoing corporate success – financials, sales, marketing, products, services, growth plans etc. In highlighting emerging opportunities and debilitating challenges, Business Insights delivers critical information to fuel intelligent decision making.
Panel Overview
Embracing Ecosystems
40 mins
- Detailing emerging ecosystem opportunities for partners to maximise
- Demonstrating benefits of building advanced solutions via ecosystem partners
- Explaining role of ecosystems in driving market growth
- Highlighting vendor value proposition / role of distribution in driving ecosystem success
Q & A
5 mins
About Michael Barnes
Michael is a globally recognised speaker and analyst with over 25 years of research and consulting experience. He helps senior decision-makers across Asia Pacific rethink business and technology strategies to drive digital transformation, sustainability, and competitive advantage.
Previously, Michael was a Vice President and Research Director at Forrester Research, leading Digital Business Strategy, Customer Experience, and Sustainability research across Asia Pacific. He also held leadership roles at Gartner, Meta Group, and Hurwitz Group, advising enterprises on technology, strategy, and market trends.
Cloud
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